I must upload products to Doudian before I start live streaming. In fact, I must open a Douyin store. According to Douyin's regulations, the goods sold in the live broadcast room must be sold through the yellow cart. If you want to put your own products on the yellow cart, the only way is to open a Douyin store. The specific operation process is as follows:

The first step is to activate the Douyin live broadcast function. At present, Douyin has lowered the threshold for opening a live broadcast. This only requires the account to pass the real-name authentication to apply for broadcasting, and Douyin's real-name method is very simple. This only requires a photo of the ID and identity information, and no facial recognition is required.

The second step is to activate the product showcase function. If you want to sell goods on Douyin, you must first activate the showcase function and then get the permission to add product links to your personal homepage.