Step 1: Register a Douyin account (maintaining the account, packaging)

Douyin accounts are different from other new media. They do not require a complicated registration process. You can log in with your mobile phone number. You can use them to browse videos daily and publish works at any time.

After registering an account, you need to pay attention to a few points:

You must use mobile data to register and log in. WiFi is prohibited. I will explain the reasons below.

It is strictly forbidden to switch back and forth between more than 3 Douyin accounts on the same mobile phone.

It takes a week to simulate the daily use process, including liking and commenting on excellent works, etc. This process is called maintaining an account.

During the maintenance period, browse more videos that sell goods, like and follow them, so that the platform algorithm can record your interests and characteristics, set relevant tags for the account, and when you publish a selling video in the future, the system will also match users according to these tags and the tags of the video itself, so that it is easier to obtain more high-quality and accurate traffic.

Reason: Douyin has a set of algorithms for judging marketing and matrix operations. They strictly prohibit logging in a large number of accounts at the same location, IP, and terminal, otherwise they will be judged as low-quality users, and there may be different degrees of demotion, reset, account blocking and other penalties.

Step 2: Open the showcase

If you want to sell goods through your own Douyin account, you must open the Douyin showcase function. The current threshold is very low and only requires two conditions:

1. Publish more than 10 videos

Try not to shoot commodities in these 10 videos, such as cars, mobile phones, TVs, food and drink, clothing, shoes, bags, etc. It is recommended to shoot natural scenery to avoid being labeled with too many commercial labels, which will affect future recommendations. For example, we will carry beauty products in the future, but we will shoot digital objects in 10 videos, and the account will have relevant labels of digital products, which will conflict with the product categories we are planning.

2. Real-name authentication

There are two ways to do real-name authentication: the first is to upload a handheld ID card and enter the matching ID card number. The second is to enter the ID card information and start facial recognition without uploading the handheld ID card information. Choose the one that is convenient.

Note: After applying, you will receive a notification telling you that you need to queue up. Only 500 account applications are reviewed per week. In fact, it will be approved very quickly, as fast as two or three hours, and as slow as 1-2 days.

Step 3: Open Taobao Alliance

If you want to sell goods on Douyin, there are two ways to find sources of goods. The first is to directly select goods in the Douyin store in the background of the product window. This type of source of goods has a lower commission (rarely higher than 30%) and a limited range of choices, so I don’t recommend it.

The second method is "Taobao Alliance", also known as Alimama.

In the mobile application market, search for "Taobao Alliance" and download it, log in with your Taobao or Alipay account, and open Taobao.