First, let's take a look at the skills you may need to face, and then prepare according to the needs.

1. Responsible for the content output and operation of the company's social platforms, including but not limited to WeChat, Weibo, Douyin, Toutiao, Xiaohongshu, etc.;

2. Maintain social media resources, publish original information, and strengthen fan stickiness;

3. Explore and analyze user preferences, and use a variety of online activities and content forms to quickly increase network popularity and user conversion rate;

4. Responsible for the research, operation planning and data analysis of new media accounts, and complete the continuous growth of accounts;

5. Collect and organize opinions on interactive network platform products such as forums, Weibo, and WeChat, and regularly feedback to relevant departments;

6. Assist department leaders to complete other related copywriting work.

Correspondingly, look at your own qualifications.

1. Bachelor degree or above, with good copywriting and data analysis skills, and relevant new media work experience;

2. Familiar with new media and have unique insights, like to play WeChat, Toutiao, Xiaohongshu, forums, etc.; sensitive to hot topics such as fashion, social, and culture;

3. More than two years of work experience in new media operations and copywriting planning; have copywriting skills and successful social media operation cases;

4. Good communication and coordination skills, positive and cheerful personality, strong stress resistance;

5. Understand PS and other image processing software, be able to establish data analysis models, be able to perform basic data processing and use it to guide operational improvements.

Through these common needs and some general work skills, I hope to give you a reference.