成都、重庆作为最典型的“抖音网红城市”,用户活跃度大幅超过同为新一线城市的杭州,且与一线城市广州持平。重庆的抖音用户活跃度位居全部城市第3名,超过广州、深圳,仅次上海,位居新一线城市第1名。抖音用户集中活跃在一线及新一线城市,并且与二、三、四、五线城市呈现阶梯式差距,这其中有城市规模和体量的绝对优势。
城市规模和发展程度在空间及经济尺度上拉开了人们的距离,但也因此激发了人们对交流、共鸣、归属等社交行为的基本心理诉求。
抖音持续聚集流量在一定程度上代表了城市人对新潮事物的好奇心和接受程度。
Chengdu and Chongqing are the most typical "Douyin internet celebrity cities", with user activity far exceeding that of Hangzhou, which is also a new first-tier city, and on par with the first-tier city Guangzhou. Chongqing's Douyin user activity ranks third among all cities, surpassing Guangzhou and Shenzhen, second only to Shanghai, and ranks first among new first-tier cities. Douyin users are concentrated in first-tier and new first-tier cities, and there is a step-by-step gap with second-, third-, fourth-, and fifth-tier cities, which is due to the absolute advantages of city size and volume.
The size and development level of cities have distanced people in terms of space and economic scale, but it has also stimulated people's basic psychological demands for social behaviors such as communication, resonance, and belonging.
Douyin's continued accumulation of traffic to a certain extent represents the curiosity and acceptance of urban people for new and trendy things.
There are many in Beijing, Shanghai and Puyang