Why can't I set up a flash sale in Douyin's live broadcast room?
登录抖音小店商家后台，点击左侧的营销中心【营销工具-限时特卖】，然后【创建活动】；秒杀功能：在创建活动中通过设置“预热”和“预热时间”，可在直播商品列表中显示“倒计时”，即为秒杀活动（建议预热时间与直播时间关联，不要过于提前）；
限时功能：若创建活动时没有设置“预热”，则为限时活动；看播端和主播端样式
若抖音小店商品创建“限时特卖”活动时，未选择“预热”，那么在看播端或主播端，被分享的商品在商品列表中会显示：“限时，距结束时间XXXX”；若抖音小店商品创建“限时特卖”活动时，选择了“预热”，那么在看播端或主播端，被分享的商品在商品列表中会显示：“秒杀，距开始时间XXXX”
Professional answer
Log in to the Douyin store merchant backstage, click the marketing center [Marketing Tools-Limited Time Sale] on the left, and then [Create an event]; Flash sale function: By setting "preheat" and "preheat time" when creating an event, you can display a "countdown" in the live broadcast product list, which is a flash sale event (it is recommended that the preheat time be associated with the live broadcast time, and not too early);
Limited time function: If "preheat" is not set when creating an event, it is a limited time event; Viewer and host side style
If Douyin store products create a "Limited Time Sale" event and do not select "preheat", then on the viewer or host side, the shared products will be displayed in the product list: "Limited time, end time XXXX"; If Douyin store products create a "Limited Time Sale" event and select "preheat", then on the viewer or host side, the shared products will be displayed in the product list: "Flash sale, start time XXXX"
There is currently no official flash sale function in Douyin live broadcast room, so flash sales cannot be set up in the live broadcast room. However, some merchants may simulate flash sales in the live broadcast room to attract consumers by issuing limited-time discounts or limited-quantity special offers.
In this case, merchants need to pay attention to comply with relevant laws and regulations to ensure that consumer rights are protected. At the same time, consumers also need to be careful when shopping to avoid being exploited by bad merchants.
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