With the development of e-commerce, relying on simple online shopping can no longer meet the needs of the market, and live broadcasting will become a new trend. According to reports, the number of e-commerce live broadcasts in the first half of 2020 exceeded 10 million, with more than 50 billion people, and the market penetration rate reached 8.6%. Therefore, for merchants, if they want to take sales to a higher level, or break the current situation and join the battlefield of live broadcasting, there will be different opportunities.

After Douyin changed the rules, if you want to conduct live broadcasting with goods, you can no longer use the links of third-party e-commerce platforms, so you must join Douyin Store. So what needs do you need to meet to join Douyin Store? What rules should you pay attention to during operation?

Do you have to join Douyin Store to live broadcast with goods? Detailed explanation of the store operation rules!

Conditions for opening a Douyin store (one of the following conditions can be met):

1. The Douyin account has more than 300,000 fans;

2. Complete qualifications, with a Taobao, Tmall or JD third-party platform store. And the store's score must be above 4.7, and the Taobao store level must be above 1 diamond!

The enterprise entry fee is 600 yuan/year; individuals do not need a business license to enter, but there are restrictions on the entry categories, and a 500 deposit must be paid.

Douyin store operation rules:

Naming rules: The store name cannot exceed 30 characters; there cannot be spaces or other special-shaped symbols; it cannot be repeated; unofficial stores are not allowed to use "flagship, exclusive, exclusive, direct, official certification, official authorization" or other content with similar meanings; it cannot contain contact information.

Product publishing rules: There must be a true, complete, comprehensive and accurate product description; the displayed information should be clear and easy to identify; third-party information cannot be included in the product description and package information; there cannot be contact information from other platforms; false or exaggerated content information cannot be published.

Product price rules: Reasonable pricing, if there are special circumstances that require temporary price changes, they must also be within a reasonable range; there must be no price that deceives or induces users to consume; there must not be a situation where the price does not match the payment price; the same product cannot have two prices in the same store.