抖音是一款有趣的音乐短视频软件,分享的内容以短视频为主。虽然可以直接转链到淘宝平台,用户可以抖音购物,但是却不会有依赖性。小红书是一个分享种草的平台,分享的内容以图文形式为主,主要是海外购物分享社区形式开始发展,更类似于跨境电商平台。
Douyin is an interesting music short video software, and the content shared is mainly short videos. Although it can be directly transferred to the Taobao platform, users can shop on Douyin, but there will be no dependence. Xiaohongshu is a platform for sharing recommendations, and the content shared is mainly in the form of pictures and texts. It mainly started to develop in the form of overseas shopping sharing communities, which is more like a cross-border e-commerce platform.