With the development of informatization, e-commerce has become popular in big cities. With the improvement of the Internet and transportation industry, e-commerce is becoming more and more popular in rural areas. Some fresh products and fruits that require timeliness have higher and higher requirements for logistics. The government needs to introduce more entrepreneurial support to talents in rural areas and strengthen farmers' awareness of e-commerce.

Rural e-commerce is developing relatively ideally now, which is in line with the current social development process.

So what do you need to do to develop rural e-commerce?

One; choose products. Some e-commerce companies need to send express and logistics. You choose to plant some fruits and dried fruits that can be sent by express, such as green mango, orange, orange kiwi, etc.

Like Zhejiang, develop peanuts, tea, Torreya grandis walnuts, etc. These are all conducive to express delivery or logistics. E-commerce is more popular now, so now you can do self-media, Douyin videos, etc. Many people hope to buy their favorite fruits or dried fruits through logistics, and the prospects are very broad.

Second, another model is to use social media and new e-commerce media. Direct this traffic to your planting and breeding base, and create a comprehensive ecological farm that integrates consumption, entertainment, experience and sightseeing. This is a healthier development, and it is also in line with the fact that modern urban residents live in a relatively closed environment and like to go to the countryside on weekends. It gives them more life experience and practice, and you can also enjoy the dividends brought by new e-commerce in the process. If it is done well, the prospect is still relatively broad, and new agriculture is worth our persistence.

1) Farmers' concept of the Internet is lagging behind. Farmers in most parts of China have a low cultural quality and lack basic understanding of information networks, let alone a correct understanding of the value of e-commerce.

(2) Hardware infrastructure is relatively backward. The application of e-commerce relies on hardware facilities such as computers to be implemented, but computers are still a luxury for a large number of farmers in rural areas. In addition, their technical level is limited, and their practicality is also limited to a certain extent.

(3) Imperfect logistics facilities. There are high requirements for the packaging, preservation, and transportation of agricultural products. Without a modern logistics system as a strong backing, e-commerce is difficult to develop in rural areas.

2. Opportunities brought by e-commerce to rural areas

(1) E-commerce can greatly improve the market competitiveness of agricultural products

As we all know, China is a large agricultural country. Through some data on the Internet, I learned that China's rural population is close to 900 million, accounting for 70% of the national population; the agricultural population is 700 million, accounting for 50.1% of the total industrial population. According to relevant survey data, the growth of Internet popularization and application in China mainly occurs in cities. Among Internet users, agricultural, forestry, animal husbandry, sideline production, fishery, and water conservancy production personnel only account for 0.76% of the total number of users, and only 0.3% of users are farmers. The urban penetration rate is 740 times that of the rural penetration rate. In rural areas on the edge of digitalization, how will e-commerce play its charm, solve the "three rural issues", and bring new vitality to the new countryside?

In 2005, China began to promote the construction of new countryside. The government hopes that the fruits of China's reform can benefit the vast majority of farmers. In recent years, agricultural product prices have generally risen. Can farmers and rural areas benefit from China's reform achievements under this background? Can China use this opportunity to narrow the gap between rural and urban areas? E-commerce is undoubtedly a good springboard.