As a home appliance brand, Gree's products launched in Douyin live broadcasts may be slightly cheaper than those in online and offline shopping malls. This is mainly because by selling products through Douyin live broadcasts, the products can be directly delivered to users, avoiding the links and additional costs of middlemen, dealers and physical stores, thereby saving sales costs, improving sales efficiency, and creating a better brand image.

In addition, Douyin live broadcasts also have many promotions and preferential activities, such as full reductions, coupons and flash sales, which allow consumers to buy their favorite products at a lower price.

However, when purchasing products, consumers still need to pay attention to choosing regular channels and merchants to avoid purchasing counterfeit and shoddy products. At the same time, they also need to carefully understand the product's performance, functions, maintenance and after-sales information to protect their consumer rights.