Douyin is like a circus. People who come to Douyin are basically looking for fun. Fun, unexpected, crazy, funny, and novel are all very popular. Its entertainment attribute is relatively strong, so we call it a platform that helps users kill time. Its recommendation mechanism also uses the first five seconds of the video to keep users, and uses the algorithm of broadcast rate and other data to accurately invest in your target users. The disadvantage is that there are too many great people on the platform, the content is too exciting, and you have to pay to do anything. It is relatively difficult for ordinary people to enter, and the stickiness of fans is relatively weak.

Xiaohongshu is like walking on a shopping street. Users open Xiaohongshu mostly with a purpose, such as wanting to buy something, looking for a guide, and looking at other people's suggestions first. Therefore, the internal attributes of Xiaohongshu are more practical and valuable. What problems can you help fans solve? It is like a female version of Zhihu, a platform that helps users save time. Its recommendation mechanism is a double-column information flow cover that determines whether users click in. Although Xiaohongshu has only 200 million monthly active users, the quality of its users is very high. It gathers elite women in first- and second-tier cities who are rich and have free time. In addition, it is a content-seeking community, and businesses like to place advertisements here the most.

Kuaishou is like Ganji. Its users are more concentrated in the sinking market in the north, and this part of people is easy to pay for real and emotional content. In addition, the generosity of northerners makes it easy for users and creators to form trust. Placing an order means support, so the old iron culture and family culture here are particularly popular. Many bloggers shout "Brother, do you believe in me" in the live broadcast room, and the goods are sold like this. The age of fans is also relatively high.

Bilibili is like visiting a theme park. It has excitement, entertainment facilities, science and technology museums, and other knowledge parks. It combines knowledge and fun. Most of the people here are young people. Medium and long videos are more popular. Users have higher requirements for the gold content of bloggers. If you want to gain a foothold on Bilibili, your talent and creativity are relatively high.