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Why does Douyin sell winter clothes in summer?

| 3Person Answer

因为便宜，衣服这种东西，反季节的时候进货成本低。

想要让顾客买到便宜又好的东西，这样做其实也消化了当季没卖完的衣服库存，对厂商来讲，衣服堆积，容易压资金，所以会出现这种反季节卖衣服的情况，其实目前来讲，对普通用户得实惠。

再者抖音体量很大，部分商家都有机会提前把生意做到国外，其实也是有需求的。

Professional answer

L

电商网罗

播报每天的电商信息

Because it is cheap. Clothes are cheap to purchase during off-season.

If you want customers to buy cheap and good things, this actually digests the unsold clothes inventory of the season. For manufacturers, the accumulation of clothes is easy to squeeze funds, so this situation of selling clothes during off-season will occur. In fact, at present, it is beneficial to ordinary users.

In addition, Douyin is very large, and some merchants have the opportunity to do business abroad in advance, and there is actually demand.

移动电商那些事

分享移动电商最新动态和移动电商实操干货

Because clothes for the changing seasons are cheaper than those for the current season, people like to buy them

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

This is a return sale. Clothes for the changing seasons are cheap and easy to sell. Nine out of ten cheap clothes are loved

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