From the absolute sales value of each category on the Douyin platform, apparel and underwear, food and beverages, daily necessities, beauty and skin care, shoes and bags are the five categories with the highest sales on the entire platform in 2021;

From the sales volume of each category on the Douyin platform in the fourth quarter of 2021 and their year-on-year sales growth rate, the sales volume and sales growth rate of apparel and underwear, food and beverages, daily necessities, beauty and skin care, shoes and bags are higher than the market average, and belong to the advantageous categories; the sales volume of local life, medical care, 3C digital, home furnishings, auto parts and motorcycles, and maternal and child products is lower than the market average, but the sales growth rate is higher than the market average, and belongs to the potential category.