With the increasing perfection of e-commerce live broadcast platforms such as Taobao, Douyin, and Kuaishou, more and more consumers like to buy things in the live broadcast room. Live broadcasting has become a popular industry at present. Many bosses have doubled the performance of their stores through online live broadcasting. Therefore, many novices have also begun to try to sell clothes in the live broadcast room. However, live broadcasting is different from selling goods in offline physical stores. It requires everyone to introduce the selling points of clothes in order to attract consumers to buy. So what are the selling points of live broadcasting? What are the speaking skills for novices to sell clothes live? Today, let's take a look at the steps of live broadcasting to sell clothes.

Step 1: Try on and demonstrate

① Pay attention to your positioning during the demonstration, use a long lens to see the overall matching effect, and use a close lens to see the design highlights of the clothes

② After putting on the clothes, the effects from the front, back, left and right must be clearly visible to fans

Step 2: Explain the style

① Style is the overall feeling a piece of clothing gives people, and a person’s preferred dressing style is usually fixed

② Is it Korean style, Japanese style, European and American style, Chanel style, celebrity style, or college style? These must be clearly communicated to fans

Step 3: Explain the style

① People with more non-standard figures have higher requirements for the style. Moms generally do not pay as much attention to body management as white-collar women, so the style that can help them play to their strengths and avoid their weaknesses is very popular

② Loose style - very inclusive and slimming, long version - covers the hips and thighs, slim version - makes people look more energetic, and highlights the friends' curvy figures...

Step 4: Explain the color

① Explain what kind of feeling the overall color of the clothes gives people, such as white is elegant, black is cool, purple is noble, pink is cute, etc.

② Explain what benefits the color brings to people, such as bright red makes the skin look white, black makes you look thin, etc.

Step 5: Explain the fabric

① The anchor needs to accurately state the high quality of the fabric of the clothes and the benefits of the fabric. For example, pure cotton absorbs moisture and is breathable, polyester fiber is crisp and not easy to deform, knitting is fine and warm, leather is windproof and high-end...

② Close-up demonstration of the fabric's detailed texture, softness, and comfort

Step 6: Explain the pattern/craft/details-design highlights

① Explain the popular elements of clothing patterns to highlight the fashion sense of the clothes

② Explain the craftsmanship, scarcity, and cost of the clothes

③ Show the little details of the clothes, such as the neckline, cuffs, hem, etc., which usually have some small designs

Step 7: Explain the matching/wearing scene

① Demonstration matching is very important! One piece of clothing can be worn in multiple ways, which is also an excellent reflection of the cost-effectiveness of the clothes!

② When explaining the matching, you cannot just talk about what this piece of clothing can be matched with, but try to show the whole set of matching in front of the camera, whether it is holding the matching style in your hand or trying it on. ③ If conditions permit, try to make two sets of different styles for a main style to cater to the different scene needs of fans, such as dating, leisure, work and other life scenes.

Step 8: Quotation and inventory

① Be sure to quote the original price first, the strong contrast can stimulate the desire of fans to pick up good goods

② Emphasize cost-effectiveness, you can use comparison method, scarcity method, reference method

③ Report the flash sale price, inventory and size to guide orders