The identity of a Douyin creator is equivalent to positioning ourselves, because only with a clear positioning can we have a direction, and with a direction can we have a goal, and with a goal can we have a track, so as not to go astray during the operation. Douyin chooses the identity of a creator to clarify what we do in Douyin. Just like making music, there are also two types of people. One type is purely for making money and being famous.