There are the following reasons:

1. The Douyin store and the Douyin account are not bound to each other.

2. The Douyin store backend does not choose to set up the main store products.

3. You may not have successfully opened the product showcase.

When opening a Douyin store, it is not recommended that you use the Douyin account to settle in directly, but you can choose to settle in with a mobile phone number. We can bind the Douyin account after the Douyin store is opened and settled. After doing this, your Douyin account homepage will also display the product showcase. A small store can now bind three Douyin accounts, and these three Douyin accounts can open product showcases with 0 fans.

Many friends have opened Douyin stores and bound Douyin accounts, but their Douyin homepage still does not display the store entrance, and the display effect cannot be achieved. That's because the background of your Douyin store is not set up properly. Open the background of your Douyin store, find the store settings, and turn on the "Main Store" option. After activation, the products of your Douyin store will be automatically synchronized to the product showcase, and we don't have to add products one by one.

There are also thresholds for opening a product showcase. You think you have opened it, but others can't see the entrance to the Douyin store on your Douyin homepage.

That means you haven't completed the activation steps. Many friends don't know that to open a product showcase, you need to undergo real-name authentication and pay a 500 yuan deposit. Of course, this deposit is the same as the Doudian, and it can be refunded if you don't do it.

In general, after opening a Doudian, merchants need to manually activate the product showcase function. And the activation of the showcase function is also conditional. If it is not met, it cannot be activated.