1、名字:看得懂、记得住
2、头像:展现最美的一面
3、简介:一句话解决
4、封面:要做“标题党”
5、标题:简短且能吸引人
二、直播规则、禁忌
抖音直播规则
1、不能多平台/多账号同时开播;
2、不允许口播站外店铺、店铺名称、微信号等;
3、不允许口播橱窗和购物车内没有的商品;
1. Name: understandable and memorable
2. Avatar: show the most beautiful side
3. Introduction: solve it in one sentence
4. Cover: make a "title party"
5. Title: short and attractive
2. Live broadcast rules and taboos
Douyin live broadcast rules
1. Multiple platforms/multiple accounts cannot be broadcast at the same time;
2. It is not allowed to broadcast stores, store names, WeChat accounts, etc. outside the site;
3. It is not allowed to broadcast products that are not in the window or shopping cart;
During the live broadcast of Douyin, gambling, pornography, smoking and other words that spread bad information cannot appear. Once discovered, they will be reported, the broadcast will be shut down and the account will be blocked. You cannot curse at fans or use bad words in the live broadcast room. If you are found, your account will be blocked. When selling goods, you must pay attention to the rationality of the language. You cannot exaggerate the introduction of the goods you sell, and it must be consistent with the goods themselves. The anchor’s clothing must also be careful not to be too revealing.