现在直播都会出现很多问题,直播人气越高的时候越容易出现违规抖音,风控我们按几个点去划分:
1、按人气划分:比如说我们50人在线,100人在线的时候,偶尔说到,微信偶尔说到支付宝问题不大,但是如果是说你1000人在线的时候,一旦出现,我们今天是希望你们能给我好评的,我才给到你们这么低的价格,直接就是利益诱导,不能讲好评,抖音有12分的信用分6~7分之间停播,一天1~3分停播7天,按照不同的节点,那么停播的时间段是不一样的。
2、按注册地划分:如果是说现在所有人都在同一个区域里面现场注册抖音号,那么所有的账号都是没有流量的,所有的账号都是自动降权的,他会默认我们的都是营销号,所以注册的时候一定是要分开来的
3、按视频内容划分:抖音发的营销性质太重的一些视频,那么他也会给你限流,但是他的视频限流会影响到你的直播间,哪怕你视频违规了,不能发布视频了,只要你直播间不违规它是正常可以播的,什么叫营销性质比较严重的呢,就是今天全场一元起,一元的福利炸不停
4、按主播的话术划分:主播经常会说到什么,就是“物超所值”,都是违规的,主播大数一定要注意,人气越高的时候越容易出现违规,还有一种情况的违规,我们在讲解某一款产品的时候,你不用点讲解,简一开播可能就出现违规宝贝的卖点,如果你是羊皮的,但是你这款产品的属性是牛皮的直接违规,然后你的产品就被下架,那个卖点跟你的属性必须要一致的
5、按违规产品划分:我们一款产品低于70%的好频率就自动封禁,如果你这款产品它自动下架之后,你重新再上架重复3~4次之后,可能你就会封店他会觉得你是扰乱市场
6、广告投放划分:就是如果你的口碑分前期没有出来,那么你的广告投是投不出去的,所以说我们在开播之前我们会尽量去刷些口碑分出来,但是现在是很容易被屏蔽
Nowadays, there will be many problems in live broadcasts. The higher the popularity of live broadcasts, the more likely it is to have illegal Douyin. We divide risk control according to several points:
1. Divided by popularity: For example, when we have 50 or 100 people online, it is not a big problem to occasionally mention WeChat or Alipay. But if you have 1,000 people online, once it appears, we hope you can give me a good review today, so I will give you such a low price. It is directly a profit inducement. You can't talk about good reviews. Douyin has a credit score of 12 points. If it is between 6 and 7 points, it will be suspended. If it is 1 to 3 points a day, it will be suspended for 7 days. According to different nodes, the suspension time period is different.
2. Divide by place of registration: If everyone registers a Douyin account in the same area, then all accounts will have no traffic, and all accounts will be automatically downgraded. They will assume that we are all marketing accounts, so they must be separated when registering
3. Divide by video content: If Douyin posts some videos that are too marketing in nature, then it will also limit your traffic, but its video traffic limit will affect your live broadcast room. Even if your video violates the rules and you cannot post videos, as long as your live broadcast room does not violate the rules, it can be broadcast normally. What is a serious marketing nature? It means that the whole audience starts at one yuan today, and there are endless one yuan benefits
4. Divide by the anchor's rhetoric: What the anchor often says is "great value for money". These are all violations. The anchor must pay attention. The more popular the anchor is, the more