Bob’s Chinese name is Kang Zeyu. He was previously the head of ByteDance’s international products, including Toutiao’s overseas product TopBuzz and Indian social product Helo.

An insider of ByteDance revealed that the newly established e-commerce department was originally under the jurisdiction of the commercial product department. After this adjustment, the e-commerce department and the existing marketing center, commercial product and other departments have become parallel departments. In the future, the e-commerce division led by Bob will be responsible for the e-commerce business of multiple content platforms such as Douyin, Toutiao, and Xigua Video, and will also be in charge of TikTok’s e-commerce strategy. In the future, Bob will report directly to Zhang Lidong, chairman of ByteDance (China).