ByteDance is adjusting its business model, and several business adjustments related to business model are taking place: Douyin has a new product manager named Seven; search ads are launched on Toutiao and Douyin; e-commerce is increasing self-operation and building a closed loop internally; the education business is exploring new businesses such as high school AI courses and small classes.

In recent months, ByteDance has made several high-level adjustments.

In June, Liu Siqi, the head of ByteDance's business products, transferred to the strategic investment department and reported to Zhu Jun, the head of strategic investment. Zhou Sheng, who succeeded him, is responsible for business products and reports to Zhang Lidong, the head of commercial business and chairman of ByteDance.