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What are the conditions for live streaming with goods on Douyin?

| 2Person Answer

一、开通抖音小店直播带货要什么条件?

1、视频数量。抖音官方给出的相关信息表明,如果用户想要通过抖音带货,那么就必须要具备一定的视频创作能力,这个门槛说高不高,说低不低。

根据抖音给出的规定,想要使用带货功能的用户,必须要发布10个或者10个以上的视频,这些视频必须公开,且通过审核才可以。

2、粉丝数量。抖音带货除了对视频数量有要求之外,还对粉丝量做了限定,抖音用户的粉丝量必须超过1000粉丝以上,才有资格开通商品橱窗功能。而橱窗功能是在短视频、直播中插入商品卡片的唯一功能,只要发布一定数量的视频,拥有一定的粉丝,就可以开通。

3、资质要求。开通抖音小店算是一条捷径,只要抖音用户按照开店的要求提供相应的资料,比如《营业执照》、个人身份证证件等,就可以直接开通抖音小店。

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1. What are the conditions for opening a Douyin store live streaming with goods?

1. Number of videos. The relevant information given by Douyin officials shows that if users want to sell goods through Douyin, they must have certain video creation capabilities. This threshold is neither high nor low.

According to the regulations given by Douyin, users who want to use the live streaming function must publish 10 or more videos, which must be public and pass the review.

2. Number of fans. In addition to the requirements for the number of videos, Douyin also limits the number of fans. Douyin users must have more than 1,000 fans to be eligible to open the product showcase function. The showcase function is the only function to insert product cards in short videos and live broadcasts. As long as a certain number of videos are published and a certain number of fans are available, it can be opened.

3. Qualification requirements. Opening a Douyin store is a shortcut. As long as Douyin users provide the corresponding information according to the requirements of opening a store, such as a business license, personal ID card, etc., they can directly open a Douyin store.

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