1. Select products based on customer portraits If you want Douyin users to buy products, you must first select suitable products based on the positioning of the account fans.

2. Select practical products If the products you sell can successfully solve the life problems of fans, then the practicality of the products is very important, such as kitchen utensils and various household items. For example, saving time, saving time, saving floor space, and saving labor.

3. Select high-value products The Douyin channel is still different from traditional e-commerce channels. Please remember that the purpose of the Douyin channel is to "record a beautiful life." The channel has high requirements for appearance! First of all, whether it is a person or an object, it must be beautiful!

4. Pay attention to selecting compliant products Many people have selected a product and stopped it from being put on the shelves, either because the product has not been selected or because the selected product has some illegal parts! Choose products with copywriting on the main picture, choose products with sales of more than 10W, and choose products with more than 80% real comments.

5. Please select some products, the price is 9.9 yuan. Even if you don’t understand the key points of this product selection strategy, I have seen a lot of them. Open the live broadcast room, there are 9 live broadcast rooms, 10 anchors, 9.9 yuan! We can find the Douyin product selection square according to the above process. In fact, if you open a store on Douyin, product selection is still very important. The quality and cost performance of the product directly determine whether this product will have repeat customers, and whether the customer’s first impression of your store is good or bad.