What new live streaming platforms are there now?
《2020直播带货趋势报告（下）》显示，目前淘宝、抖音、快手以及微信小程序都有自己的电商生态闭环建设，四家平台均可以在平台内的自建店铺完成从直播到购买、售后等全过程。
其中，抖音小店为“四端一店”，即商家开通抖音小店后，可以在字节跳动旗下的今日头条、抖音、火山、西瓜四家平台统一管理，而这四家“字节系”平台都有直播带货功能。
此外，在直播平台内的电商系统交易时，参与分成的主体有商家、主播、MCN以及直播平台。
其中，主播和MCN按照一定的比例，直接参与销售额的佣金分成，而直播平台则在结算环节通过收取技术服务费的形式，从佣金或交易额中分成。一般来说，主播和MCN可以获得的佣金比例在15%-40%左右，而直播平台的抽成，则根据各平台规则各有不同。
Professional answer
The "2020 Live Streaming Trend Report (Part 2)" shows that Taobao, Douyin, Kuaishou and WeChat Mini Programs currently have their own e-commerce ecological closed-loop construction, and the four platforms can complete the entire process from live streaming to purchase and after-sales in their own stores on the platform.
Among them, Douyin Store is a "four-end one store", that is, after merchants open Douyin Stores, they can be managed uniformly on the four platforms of Toutiao, Douyin, Huoshan and Xigua under ByteDance, and these four "Byte" platforms all have live streaming and selling functions.
In addition, when trading in the e-commerce system within the live streaming platform, the main participants are merchants, anchors, MCNs and live streaming platforms.
Among them, anchors and MCNs directly participate in the commission sharing of sales according to a certain ratio, while the live streaming platform shares the commission or transaction amount in the form of charging technical service fees during the settlement process. Generally speaking, the commission ratio that anchors and MCNs can obtain is around 15%-40%, while the commission of live broadcast platforms varies according to the rules of each platform.
Taobao Live is a live streaming platform incubated by the Taobao platform. It has a very large traffic. Because Taobao itself has very accurate purchase traffic, the conversion rate is relatively high, which is one of its advantages.
"Duoduo Live" was launched not long ago. It is a marketing tool that Pinduoduo opens to partners with the ability or potential to bring goods, in order to improve the user stickiness and traffic conversion efficiency of partners.
Douyin live streaming is the most popular. In 2020, the number of daily active users of Douyin has exceeded 400 million. The current number of users is very large. The user group on Douyin is more inclined to be younger, and most of them live in first- and second-tier cities with high consumption levels.
The current live streaming platforms for bringing goods are the most typical of Taobao e-commerce, Douyin, and Kuaishou, but other live streaming platforms will still involve a part. The most typical traditional live streaming platforms, such as Huya Waiwai Live, etc., will involve the live streaming and bringing goods. Now, as long as they can do entertainment live streaming, they will do e-commerce live streaming
Are there any new e-commerce platforms now?
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