1. Definition

Douyin e-commerce service providers (abbreviated as 'DP'): refers to third-party companies that can provide a variety of e-commerce services for Douyin e-commerce platforms, platform merchants or influencers, including but not limited to merchant recruitment and training, content production, Douyin store opening and operation, influencer operation and other one-stop services, and assist service objects in the healthy growth of the Douyin e-commerce platform.

2. Classification

Douyin e-commerce service providers are currently divided into four types according to their core service capabilities: investment service providers, Douyin store operation service providers, MCN institutions, and training service providers.

When a service provider enters the platform, he/she can choose one or more service provider types according to his/her own capabilities. The selected type is the main development direction of the service provider in the future. The capability requirements for each type are as follows:

Investment service provider: This service provider has certain merchant or industrial commodity resources and has investment ability

Doudian agent operation service provider: This service provider has Doudian agent operation capability, including merchant recruitment, video production, Doudian operation, store live broadcast, etc.

MCN agency: This service provider has e-commerce expert operation, content incubation and other capabilities

Training service provider: This service provider has certain lecturer resources and has resource integration and training capabilities