The following directions can be considered when setting the selling point copy for Douyin:

Highlight the characteristics of the product: The selling point copy should highlight the characteristics and advantages of the product, so that consumers can understand why your product is better than other similar products.

Emphasis on the use scenario: By describing the use scenario of the product, it is easier for consumers to resonate and have the desire to buy.

Create a sense of urgency: Add some time limits or special offers in the copy, so that consumers feel that they will miss the opportunity if they don’t hurry up to buy.

Increase added value: Increase the value and attractiveness of the product by providing additional services or gifts.

Use the influence of social media: If the product has been recommended by some influential social media users, it can be mentioned in the copy to increase consumer trust.

Convey brand concept: Convey brand concept and values ​​through copy, so that consumers can more easily resonate and be loyal.

Create storytelling: Attract consumers’ attention and stimulate their desire to buy by creating storytelling copy.

Use concise language: Try to use concise and clear language, avoid using overly complex words or long sentences, so that consumers can understand more easily.

The above are some common directions and suggestions for setting selling point copywriting for Douyin. You can make appropriate adjustments and play according to your own products and target consumers. I wish you more and more success in selling goods!