Yes. Because the real estate industry needs to attract the attention of young people, Douyin is a widely popular social media platform, and creative copywriting can attract users' attention. Real estate-related information needs to be presented in an interesting, humorous, and artistic form, so that users can learn more about real estate through these short videos. For example, the floor plan of a house can be presented through special effects and interesting dubbing, so that users can understand the spatial layout of the house more vividly, or the interior decoration style and color scheme of the house can be displayed through model interpretation to attract the attention of young people. In addition, real estate Douyin copywriting can also combine current hot topics and trendy elements to increase the fashion sense and playability of the copywriting, increase the user's forwarding and sharing rate, and achieve better publicity effects.