Content positioning: First of all, you need to clarify the content positioning of your video account, provide valuable and in-depth content for specific fields or industries, and attract the attention of target users.

Fan interaction: Actively interact with fans, reply to comments, and increase fan stickiness.

At the same time, you can use live broadcasts, Q&A and other methods to let fans participate and increase user activity.

Marketing promotion: Add your own QR code, WeChat account and other contact information to the video account, and attract potential customers through sharing, forwarding and other forms.

Cooperation and mutual promotion: Cooperate with other video accounts, public accounts, self-media, etc. to promote each other's video accounts and expand influence.

Offline activities: Organize offline activities, such as lectures, salons, meet-and-greets, etc., to attract fans to the scene, increase offline communication opportunities, and at the same time guide fans to pay attention to the video account on the spot.

Hot content: Create some hot content to increase the exposure and attention of the video account and attract more users.

Account optimization: Update content regularly to keep the account active, and optimize video covers, titles, introductions, etc. to increase user click-through rates.

Data analysis: Regularly analyze the data of the video account to understand user preferences, activity, etc., adjust content strategies based on the data, and improve the drainage effect.

Word-of-mouth communication: Provide high-quality content, let users voluntarily forward and share, form word-of-mouth communication, and increase the popularity of the video account.

Community operation: Establish your own community, such as WeChat groups, QQ groups, etc., invite fans to join, share content regularly, and increase fan stickiness.

At the same time, guide fans to follow the video account in the community to expand private domain traffic.