The so-called Douyin weight refers to an internal value in Douyin, which will affect the exposure of the user's work. If the account weight is low, the initial recommendation volume of the video work released is relatively low, and the video is difficult to be seen; conversely, users with high weights are relatively easy to get more initial recommendations.

There are six main points to distinguish the Douyin weight of different Douyin accounts:

1

Zombie account

Zombie account: If the number of views of newly released works is less than 100 for a week, it is regarded as a zombie account. The Douyin weight of this account is almost equal to 0.

Suggestion: Re-register a Douyin account. Zombie account means that even if you have fans, you have no views, which means that Douyin officials will not recommend it. It is equivalent to others not being able to see what you post on Moments.

2

Lowest weight number

Lowest Douyin weight number: If you release new works for 7 consecutive days and the number of views hovers between 100-200, it is the lowest weight number and will only be recommended to the low-level traffic pool. If there is no breakthrough for half a month to a month, it will be downgraded to a zombie account.

Suggestion: Try to create and upload more original and high-quality content.

3

Accounts to be recommended

Accounts to be recommended: If the number of views of the videos you posted continues to be between 1000-3000 (times), it is an account to be recommended. At this time, your Douyin weight is still relatively high. The Douyin system will identify your account as an account to be recommended and put it in a traffic waiting for recommendation.

Suggestion: At this stage, you should create high-quality works or a work in a vertical field as soon as possible. You can also use other methods to increase the number of views and likes so that the system can recommend it to a larger traffic pool! For example, 1000 to 5000, then your video may become popular overnight.

4

Accounts to be Popular

Accounts to be Popular: Douyin accounts with a continuous video playback volume of more than 10,000 are accounts to be popular. Their Douyin weight is very high, and they are only one step away from being popular!

Suggestions:

1. At this stage, you can participate in the latest topic activities, challenges, and even the latest music, the latest co-productions with experts, etc. In general, you can take advantage of hot spots and traffic. As long as you do this, you can increase your chances of becoming popular. If you are recommended to a larger traffic pool, it may explode overnight;

2. Douyin's popular videos are updated frequently every day, and it is possible that the second batch of popular videos will be quickly refreshed in one or two days. When we release videos, especially in the first five days, everyone must remember to find the latest hot topics, and when looking for hot topics, we must find the most popular topics with the most participants on Douyin.

It is not recommended to take advantage of outdated topic traffic. This kind of hot topic or traffic will not have much effect. Douyin always pushes the latest and most popular things.

5

What should I do if my account is demoted midway?

There is a special type of account that will be demoted midway, which can be divided into the following three situations:

The first situation: For example, your previous playback volume was several thousand or tens of thousands, but one day you posted an advertisement, or you shot a Douyin video with a product.