Doudian and Douyin Store are two different forms of e-commerce business on Douyin.

Doudian is provided with technical support by the Fliggy platform under Taobao, providing Douyin users with the service of opening virtual online stores. Through Doudian, users can independently choose products, price, delivery and after-sales service, and communicate and communicate directly with shoppers. Doudian is mainly open and promoted to various merchants.

Douyin Store is an e-commerce form officially launched by Douyin, allowing fans/users to create their own personal stores and realize profits through promotion, distribution and other forms. Its main operating method is to implant representative products into short videos, and the audience will click on the product link after becoming interested, so as to enter the Douyin Store to make a purchase. Douyin Store focuses on user-oriented, allowing people who are capable of operating micro-businesses or personal e-commerce to obtain more business opportunities on the Douyin platform.

To sum up, Doudian is more suitable for enterprises to settle in and merchants to sell online, while Douyin Store focuses more on providing an e-commerce cooperation platform for individual users with certain social influence.