首先你的账号要具有一定的权重,另外账号的作品一定要够优质,如果是自己做的新号的话,前期要先养号,稳定账号的初始权重,多刷作品,点赞,然后发布作品最好是发布原创的作品,原创作品很多自己做的话,会做的不好,尤其是带货的,可能会直接发布自己的产品,这种对于账号运营就很难做的起来,账号做的作品首先要先去“抄”,“抄”不是让你直接去搬运,盗取别人的作品,官方对于这方面管控的非常严格,也许会很容易上热门,吸引关注,但是风险也是非常大,最直接的可能就会被封号。所以我们的“抄”是借鉴别人的作品,他们是以什么形式来做的作品,作品的定义是什么,按照这个方向来做我们的作品。另外账号做的作品一定要统一形式,不要今天做音乐剪辑,明天去做搞笑段子,这样账号内容不同意,账号也会导致做不起来,作品要围绕一个点,作品内容一定要有衔接,这样才能稳定账号的流量。如果自己担心账号初期会做不起来,可以考虑买个与自己作品的垂直的账号,粉丝多的,因为初期账号有做过,对于小白和新手来说,就会好上手些,这样作品能够上热门,账号也才有流量,开直播时,才能有更多人进直播间,便于自己带货
First of all, your account must have a certain weight, and the works of the account must be of high quality. If it is a new account created by yourself, you must first maintain the account in the early stage, stabilize the initial weight of the account, brush more works, like, and then publish works. It is best to publish original works. If you make many original works by yourself, you will not do well, especially for live streaming with goods, you may directly publish your own products, which is difficult for account operation. The works made by the account must first be "copied". "Copying" does not mean that you can directly move and steal other people's works. The official control in this regard is very strict. It may be easy to become popular and attract attention, but the risk is also very high. The most direct possibility is that the account will be blocked. So our "copying" is to learn from other people's works, what form they make their works, what is the definition of the work, and make our works in this direction. In addition, the works made by the account must be in a unified form. Don't make music clips today and make funny jokes tomorrow. If the account content is not consistent, the account will not be able to do it. The works should revolve around one point, and the content of the works must be connected, so as to stabilize the flow of the account. If you are worried that your account will not be successful in the early stage, you can consider buying an account that is vertical to your work and has many fans. Because the initial account has been done, it will be easier for novices and newbies to get started. In this way, the work can become popular and the account will have traffic. When you start live streaming, more people will enter the live streaming room, making it easier for you to bring goods.
The poor effect of Douyin live streaming sales is definitely not caused by one aspect. The weak sales ability of Douyin live streaming influencers, poor live streaming strategies, unattractive discounts, etc. will all lead to poor sales results of Douyin live streaming sales. Our company has also stepped on the pit when doing Douyin live streaming sales before. Later, we found a professional promotion platform Chengwaiquan, and then we realized that Douyin live streaming sales need to pay attention to many aspects.