The operation process of setting up a Douyin store is generally as follows:

1. Fill in the information and apply to enter the Douyin store.

2. Wait for review, and open the store after the review is passed.

3. Prepare the products to be put on the shelves and submit the product information.

4. According to the product category, accurately locate the target audience and formulate a marketing plan.

5. Make product videos, pictures and descriptions, upload them to the store, and set the appropriate price and inventory.

6. According to the marketing plan, regularly push messages, advertisements and activities to increase store exposure and increase product sales.

7. Check the order in the seller's backend, ship in time, and ensure after-sales service.

8. Analyze store data, adjust marketing strategies, and continuously update high-quality products.

It should be noted that the operation of Douyin Store is very different from traditional e-commerce, and it focuses more on the integration of the entire network and publicity and promotion. Therefore, the key to the operation of Douyin Store is to obtain fans and traffic through short video content marketing, create a personalized brand, and leverage the communication effect of social media to give full play to the power of users' good word-of-mouth and forwarding. At the same time, according to different product categories and audience groups, formulate appropriate marketing strategies to increase store exposure and product sales. When operating Douyin Store, you also need to pay attention to legality and compliance, protect user privacy, strictly abide by platform regulations, and ensure business safety and stability.