抖音小店无货源运营技巧有:
1、产品选品。
首先我们在选择产品的时候不要盲目跟从别人的产品,不要看别人卖这个很畅销就跟着卖。
我们可以现在一些有热度的同类商品,这样在有流量的同时也要保证有一定的销量。
对于这些小卖家或者中等卖家来说,需要做的是在自己熟悉的领域去寻找新的产品。
因为你们要是跟风卖畅销品,作为新手会被埋没而且不一定有结果,因为做畅销品的人太多,你抢不过他们人多势众,所以你要知道的是自己的产品基础有哪些。
看自己产品的相关键词是哪些,通过蝉妈妈等数据分析我们店铺需要哪些产品。
2、产品定价。
商品定价不能佛系想怎么定怎么定,我们在定价的时候要注意,并不是所有消费者都是喜欢价格低的产品,现在客户更注重产品的性价比和质量,我们在定价一般根据市场,同行定价,保持在利润的20%左右。
3、商品上架。
上货这方面,可以利用软件提高效率,不过也需要再检查一遍,过滤一下违规的主图和详情页等。
4、产品优化。
类目:一定要选择正确,不懂的可以去问抖店客服。放错类目是容易出问题的,特别是放错大类目严重的还会违规扣分扣钱。
标题:主要就是利用蓝海词的组合,再加上咱们的商品关键词就可以了。
商品详情图,主图:图片一定要选择清晰。另外图片上不能出现敏感词,极限词,其他平台的水印。
5、对接达人合作,获取流量。
抖音小店的流量来源主要是通过自然流量和达人带货两种方式来获取的。
而达人带货模式相对于自然流量操作起来会更安全,稳定,持久,成本低。
达人带货模式只需要设置好佣金,找达人沟通合作带货,达人同意后可以帮助我们直播带货,完成出单转化,商家赚钱佣金我们赚钱商品差价,互利共赢。
另外,达人带货起店是非常快的,而且销量也非常高。
The operation skills of Douyin store without source are:
1. Product selection.
First of all, when choosing products, don’t blindly follow other people’s products, and don’t follow others to sell it just because they are selling it well.
We can now have some popular similar products, so that we can ensure a certain sales volume while having traffic.
For these small or medium sellers, what needs to be done is to find new products in the field they are familiar with.
Because if you follow the trend to sell best-selling products, as a novice you will be buried and may not have results, because there are too many people doing best-selling products, you can’t grab them because they are outnumbered, so what you need to know is what your product foundation is.
See what the keywords of your products are, and analyze what products our store needs through data such as Chan Mama.
2. Product pricing.
Product pricing cannot be set as you wish. When pricing, we should pay attention to the fact that not all consumers like low-priced products. Now customers pay more attention to the cost-effectiveness and quality of products. We generally set prices based on the market and peer pricing, and keep them at about 20% of the profit.
3. Product listing.
In terms of listing, you can use software to improve efficiency, but you also need to check again to filter out the main pictures and detail pages that violate the rules.
4. Product optimization.
Category: Be sure to choose the right one. If you don’t understand, you can ask Doudian customer service. It is easy to cause problems if you put the wrong category, especially if you put the wrong big category, you will be deducted points and money for violations.
Title: It is mainly to use the combination of blue ocean words, plus our product keywords.
Product details picture, main picture: The picture must be clear. In addition, sensitive words, extreme words, and watermarks of other platforms cannot appear on the picture.
5. Cooperate with experts to obtain traffic.
The traffic sources of Douyin stores are mainly obtained through natural traffic and influencers.
Compared with natural traffic, the influencer model is safer, more stable, more durable and less costly.
The influencer model only requires setting up commissions and finding influencers to cooperate in bringing goods. After the influencers agree, they can help us bring goods through live broadcasts and complete the order conversion. The merchants make money from commissions and we make money from the price difference of goods, which is mutually beneficial.
In addition, it is very fast to start a store with influencers, and the sales volume is also very high.
In Doudian, if you don’t have your own source of goods, you can solve it in the following ways:
1. Platform supply: Doudian platform has rich supply chain and commodity resources. You can cooperate with the platform and use the supply channels provided by the platform to sell.
2. Purchasing agent: If you have the qualification of purchasing agent for a brand, you can obtain goods through purchasing agent and then sell them on the Doudian platform. It should be noted that the price and quality of the purchased goods need to be trusted and recognized by consumers.
3. Internet treasure hunting: You can find high-quality stores or wholesalers that are consistent with the main business direction of your store through various Internet channels, such as Taobao, Pinduoduo, etc. Through cooperation with these stores or wholesalers, you can purchase goods at a lower cost and sell them on the Doudian platform.
4. Customized products: If you can find a factory or processing plant with manufacturing capabilities, you can consider cooperating to produce customized products to meet market demand and improve product differentiation and competitiveness.
Doudian without source requires the following steps: 1. Taobao precise search: Search for a large number of products with relatively good sales and high reviews on Taobao, select and take notes, and establish a product recommendation copy database.
2. Store drainage method: There is a relatively stable store traffic entrance, and fans or potential customers can be attracted through various drainage methods.
3. Build a mobile Taobao store: You can open a store on Taobao and sell these products in the store. You can earn a certain commission for each sale.
4. Store promotion: You can use Douyin, Moments, WeChat public accounts and other methods to promote your mobile Taobao store and increase product exposure. In general, Doudian without source needs more abundant marketing methods to make customers feel good about their stores. In addition, the recommended products must be clearly positioned, reasonably priced, and of guaranteed quality to attract more customers.
If Doudian has no source of goods, it generally adopts the following methods:
1. Purchasing on behalf of others: By purchasing goods from other e-commerce platforms and selling them on Doudian, the difference in price is earned.
2. Sales agent: Signing a contract with a brand, promoting the brand image through publicity, promoting brand sales, and obtaining commissions.
3. E-commerce services: Providing product consultation, after-sales service and other services to earn service fees.
The above are several ways that Doudian can take when there is no source of goods. It takes a certain amount of time and effort to achieve certain achievements.
It is impossible because Doudian, as an e-commerce platform, must have source support to sell goods, otherwise it cannot complete transactions and sales. If Doudian has no source of goods, it is just an empty shell platform without any commercial operation capabilities. Doudian can obtain sources of goods through various channels, such as cooperating with manufacturers and suppliers for procurement, connecting online and offline resources, and conducting in-store investment promotion. At the same time, strengthening the control of product quality and improving service quality are also important means. For Doudian, which has no source of goods, it is recommended that it re-examine its business model and strategy and find a more feasible development direction.