Douyin is called Tiktok overseas. It is very profitable, but its share in the United States is not very high. More than 50% of Tiktok's influential users are American users, but only about 6% of Tiktok's revenue comes from the United States. In other words, for Americans, the money they earn from Tiktok is much less than the money they spend on it.

In fact, the reason is relatively simple. The transfer of bloggers from YouTube to Tiktok alone is a large number of productive forces, while other countries will definitely be slower due to various reasons such as the popularity of smartphones and network problems.

Because Tiktok is still in its dividend period at this stage, it needs to spend a lot of money to support creators, so there is also a lot of investment in this regard. Naturally, the income in the United States, where there are more creators, will be less, but the commercial value of the United States to Tiktok is very large. Content creators are very important to the platform. Although the direct income accounts for a small proportion, the value brought by the introduction is very large.

This is why Tiktok has set up creator funds in many countries and regions to support users with creative abilities.