1.

Take MI11, MIUI12, and Douyin 16.4.0 as examples.

Nickname traffic

Douyin account is a personal brand, and the nickname of Douyin is an important symbol of this brand. The nickname itself undertakes the task of promoting and disseminating the Douyin account. Taking a nickname with personality and characteristics can not only effectively reduce the user's cognitive cost and dissemination cost, but also effectively occupy the user's mind.

2.

High-quality original video traffic

Building personal IP, making vertical original videos, relying on high-quality content to gain high exposure, let users like and pay attention is the best way to attract traffic from Douyin. With more fans, it will be easy to achieve traffic in the later stage.

3.

Introduction traffic

The introduction is a window for users to understand our Douyin account, and it also plays a decisive role in the dissemination effect of the account. The introduction of the Douyin account should highlight the value and characteristics of the account and stimulate the user's desire to explore.

4.

Avatar drainage

The avatar of the Douyin account is your logo. If you want to make your account more recognizable, you need to spend some time on the avatar design. An excellent Douyin avatar should be colorful, clear, and related to the name.

5.

Comment drainage

Maintaining high interactivity is the key to comment drainage. The interactivity here not only refers to the resonance of the video content to the readers, but also includes stimulating the emotions and psychology of readers such as happiness, sadness, anger, identification, and belonging after reading, so that readers are willing to like, comment or forward after reading. Only when the video content is interactive can it attract more users' attention.

6.

Offline drainage

Use Douyin's vertical industry POI to claim offline drainage. Douyin corporate Blue V can claim the POI address. After the claim is successful, the corresponding corporate Blue V number and basic information of the store can be displayed on the POI address page, and telephone reservations are supported, thereby providing enterprises with more information exposure and traffic monetization conversion opportunities.

7.

"DOU+" helps to attract traffic

Use the DOU+ function to help increase the number of recommendations and spend money to make the video "hot". Before using "DOU+" to help, you can set interest groups and recommend them to relevant target groups for viewing.

8.

Put information flow ads

Insert your own ads in the video stream in an original way. This method is non-mandatory, does not disturb users, and users are happy to accept it. Set labels for multiple dimensions such as crowds, interests, and regions to present brands and products to precise groups of people. This is also the simplest and crudest way to attract traffic on Douyin.

9.

Summary

We should pay attention to the content and creativity of the video, and learn how to create videos. Only high-quality content can build a strong fan base, which will make it easier to attract traffic to the official account or other platforms.