Douyin clothes are relatively cheap mainly because its sales model is different from traditional physical stores and e-commerce platforms. Most of the stores on Douyin are small businesses or individual store owners. They do not need to pay high rents and labor costs, and do not need a large amount of inventory. They can promote and sell their products through their own social networks, thus eliminating the middleman link and reducing costs, so the price is relatively low.

In addition, in order to increase sales, some stores will attract customers through promotions and discounts to further reduce prices. In general, Douyin clothes are cheap because its sales model is flexible, the cost is low, and the store can increase sales through its own efforts to obtain greater profits.