Douyin koc refers to a group of people who are good at sharing all kinds of good things on Douyin. They are consumers themselves. They are not limited to a certain product or field.

Compared with the more commercial KOL, KOC shows weaker marketing, is more likely to influence the consumption decisions of the same group, and is more real

Xiaohongshu amateur koc refers to: real people, Xiaohongshu waist and below waist, creators.