TikTok is a lightweight short video app that provides users with the ability to quickly browse and share short videos.

Here are some of TikTok's marketing strategies:

1. Create attractive short video content: Attract users' attention and increase user interaction and sharing by creating interesting, creative, and attractive short video content. You can combine product or brand characteristics to produce content related to the target audience to increase user engagement and conversion rate.

2. Leverage hot topics and challenges: Pay attention to hot topics and challenges, and produce short video content related to them to attract more user attention and participation. Participating in hot topics and challenges can increase exposure and establish closer interaction with users.

3. Collaborate with KOLs: Collaborate with well-known TikTok KOLs (Key Opinion Leaders) or influencers, and let them share content related to products or brands on their accounts to expand the brand's influence and visibility. KOLs usually have a large and loyal fan base, which can help brands quickly gain more exposure and user attention.

4. Use the Douyin advertising platform: Douyin Express provides an advertising platform. You can choose the appropriate advertising format according to your needs and budget, such as native advertising, brand cooperation, floating advertising, etc. By placing advertisements, you can increase brand exposure and user conversion rate.

5. Data analysis and optimization: Through the data analysis tools of Douyin Express, understand user behavior and interests, optimize marketing strategies and content creation to increase user engagement and conversion rate. According to the results of data analysis, adjust and optimize marketing strategies to achieve better results.

The above are some marketing strategies of Douyin Express. Specific strategies should be formulated according to the characteristics of the brand, target audience and budget, and adjusted and optimized according to actual conditions.