The conditions for the State Grid e-commerce to enter the first-level platform are as follows↓

1. Website target positioning

When establishing an enterprise e-commerce website, we must first determine the purpose of the e-commerce website, whether it is to establish a corporate image, promote corporate products, promote corporate services, conduct simple e-commerce business, or establish a complete e-commerce system to conduct e-commerce business through the Internet.

2. Determine the website information content

How to build a website into an e-commerce website that is attractive to consumers, the determination of its website information content is the key to success. The richer the information content related to the theme of the website, the more visitors will log on to the Internet.

3. Website customer positioning

When positioning website users, we should conduct in-depth and detailed analysis of the sites of the competitors of this website, and position them according to the visiting objects and customer needs of this website.

4. Setting the website profit model

The setting of the profit model is very important for the website. The website's operating income target is closely related to the company's own popularity, the website's future page views, the website's future publicity and advertising appeal, and the degree of dependence of Internet users on the website.

V. Setting of online shopping process

It is a relatively complex technical process to conduct and complete online shopping through e-commerce, but this complex process should be as transparent to customers as possible, so that customers can shop conveniently and feel that there is no essential difference and difficulty between online shopping and the shopping process in the real world. A good e-commerce website must do the following: no matter how complex the shopping process is in the internal operation of the website, its interface facing customers must be simple and easy to operate.

Six. Setting of customer payment methods

The website faces a variety of online customers, and the corporate website should provide customers with a variety of payment methods to choose from.

Seven. Setting of logistics and distribution operation processing

For the goods sold online, the corporate website must have the corresponding background logistics and distribution operation processing process, which should be considered at the same time during the construction of the website. Otherwise, if a user completes the payment process on the website but does not receive the purchased goods or receives them after the payment is due, the website’s poor service will have very unfavorable consequences, which will seriously affect the reputation of the corporate website.

8. Online Advertising Promotion Plan

Online advertising revenue is an important part of every website’s profit, and it is also a necessary means to establish a good corporate image online. After the corporate website is established, if you want to retain existing users and attract more new users, you must design an online advertising promotion plan based on the website’s business characteristics and customer base.