Douyin is currently a popular software. In the eyes of some people, it is a platform with huge traffic and fan base, and there is gold everywhere. So how to operate it?

1. Accurate positioning and find your core value. A unique sales proposition often impresses people, so that they can better recognize the brand and product.

2. Content is king, so high-quality content quality is the main factor that makes a Douyin account continue to be popular.

3. Operation and maintenance. Operation and maintenance of fan groups are the magic weapon to keep a Douyin account alive and vibrant, because fans bring not only popularity and traffic, but also the possibility of commercial realization. At present, the main battlefield of Douyin interaction is in the comment area, and the unique community atmosphere of the Douyin comment area makes it easy for users to have a sense of belonging. Therefore, replying to comments and private messages, responding to fan needs, and paying attention to the operation of the comment area should be what the account owner needs to do.