抖音带货,主要是指通过抖音账号,发布创意视频,或者直播,吸引粉丝点击橱窗中的商品链接,跳转到电商平台进行商品成交。
1、先把自己的账号做起来,前期规划好账号的定位,比方生活类的,搞笑创意类的,或者才艺展示类,切忌一个账号各种风格视频混着发。粉丝群体形成固定属性和偏好后就可以尝试推广商品和服务了。
2、开通商品橱窗功能只要你的抖音号同时满足这2个条件:≥0粉丝+≥10个视频作品+实名认证,就可以开通电商橱窗功能了,这样做是为了让内容生产者能够更好的变现。
3、入驻平台选品(以悟空带货为例)现在市场上有一些类似于悟空带货的专业抖商服务平台一站式抖音电商分析工具,省却了素人选品的烦恼。这类专业平台严选淘宝天猫等热销商品,质量有保证,佣金比例高,是个不错的尝试。
Douyin brings goods, mainly refers to the use of Douyin accounts, posting creative videos, or live broadcasts, attracting fans to click on the product links in the showcase, and jump to the e-commerce platform to complete the transaction.
1. First, build your own account, and plan the positioning of the account in the early stage, such as life-related, funny and creative, or talent show-related. Avoid mixing various styles of videos on one account. After the fan group has formed fixed attributes and preferences, you can try to promote goods and services.
2. Open the product showcase function As long as your Douyin account meets these two conditions at the same time: ≥0 fans + ≥10 video works + real-name authentication, you can open the e-commerce showcase function. This is done to enable content producers to better realize cash.
3. Enter the platform to select products (taking Wukong's goods as an example) There are now some professional Doushang service platforms similar to Wukong's goods on the market. One-stop Douyin e-commerce analysis tools save the trouble of selecting products for amateurs. This type of professional platform carefully selects hot-selling products from Taobao and Tmall, with guaranteed quality and high commission rates, which is a good idea.