抖店上架拼多多产品的怎么选品,拼多多选品的方式有哪些
1、产品要合乎消费群体
想要做好拼多多的选品,首先要掌握拼多多的特点,所有的店都是按照拼多多做的。因此,所选择的产品和运营管理方法必须按照拼多多的规则进行。换句话说,产品越符合平台群体,产品的实际效果就会越好。
2、选需求量大的产品
如果能从网站上挑选刚性需求的产品,销售市场的需求就会增加。因为拼多多这部分产品需求量大,很多厂家都在做这个生意。这就需要差异化,才能有高销量。
3、人性化选品考虑
拿时尚女装举例说明,通俗化的样式是连帽卫衣,是长袖连衣裙,是连帽衣,冷门一点的是旗袍裙、Lolita、汉服等,做个性化可以往旗袍裙、Lolita,乃至国风这方位去发展。
4、借助拼多多第三方选品工具
可以借助拼多多第三方选品工具——多多情报通来查询。通过“商品畅销榜”功能,就可以7天或30天销售增长率高的产品,为做选品提供参考。
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How to select products for Pinduoduo on Doudian, and what are the ways of Pinduoduo's product selection?
1. The product must be in line with the consumer group
To do a good job in Pinduoduo's product selection, you must first understand the characteristics of Pinduoduo. All stores are made according to Pinduoduo. Therefore, the selected products and operation management methods must be carried out in accordance with Pinduoduo's rules. In other words, the more the product conforms to the platform group, the better the actual effect of the product will be.
2. Select products with high demand
If you can select products with rigid demand from the website, the demand in the sales market will increase. Because this part of Pinduoduo's products is in high demand, many manufacturers are doing this business. This requires differentiation in order to have high sales.
3. Humanized product selection considerations
Take fashionable women's clothing as an example. The popular styles are hooded sweatshirts, long-sleeved dresses, and hooded jackets. The less popular styles are cheongsam skirts, Lolita, and Hanfu. To personalize, you can develop in the direction of cheongsam skirts, Lolita, and even Chinese style.
4. Rely on Pinduoduo's third-party product selection tool
You can use Pinduoduo's third-party product selection tool - Duoduo Intelligence to query. Through the "Best-selling Product List" function, you can find products with high sales growth rates in 7 days or 30 days, which can provide reference for product selection.
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