1.昵称
帐号的价值如果是为了实现变现的,通过抖音来创造财富, 那么这个账号的昵称是非常重要的,一定要让用户看了之后能够产生一种信赖感,有一种亲切感,能够感受到你在这个行业里面的沉淀。
2.质量
发布作品的质量要高,现在抖音上面的作品已经越来越多了,发布的作品想要脱颖而出,方法只有一个,就是比90%以上的作品都要好,都要优秀。
如何制作拍摄出高质量的视频作品呢? 答案就是要多看。很多的抖音运营者在做抖音的时候,不看其他账号的视频,只关注自己的账号内容信息。
3.逻辑
要形成一个完整的思维导图,会发现我们对抖音规则的理解,变得越来越清晰,越来越系统。
4.坚持
十个视频有一个小爆款,就是一般来说,发十个视频就会有一个小爆款。这个视频的播放量,是其他视频的播放量好几倍的情况。
5.风格
作品要有统一的风格,做内容的垂直性。行业类型或者产品类型的作品内容, 就必须围绕着行业和产品来拍视频。
6.全局
在做内容的时候,要了解整个行业有多少个类似的账号, 从基础去完善视频质量,然后要看账号里面每个视频的播放量,点赞量,转发数量,以及作品数量,评论数量。还有粉丝的留言数量,私信数量等等。
1. Nickname
If the value of the account is to realize monetization and create wealth through Douyin, then the nickname of this account is very important. It must make users feel a sense of trust and intimacy after reading it, and feel that you have accumulated experience in this industry.
2. Quality
The quality of the published works must be high. Now there are more and more works on Douyin. If the published works want to stand out, there is only one way, that is, to be better than more than 90% of the works.
How to make and shoot high-quality video works? The answer is to watch more. Many Douyin operators do not watch videos of other accounts when doing Douyin, but only pay attention to the content information of their own accounts.
3. Logic
To form a complete mind map, we will find that our understanding of Douyin rules has become clearer and more systematic.
4. Persistence
Ten videos have a small hit, that is, generally speaking, ten videos will have a small hit. The number of views of this video is several times that of other videos.
5. Style
The works should have a unified style and vertical content. For industry-type or product-type works, videos must be shot around the industry and products.
6. Global
When making content, you need to understand how many similar accounts there are in the entire industry, improve the quality of the video from the basics, and then look at the number of views, likes, reposts, works, and comments of each video in the account. There are also the number of messages and private messages from fans, etc.