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What are the rules and methods of operation of short videos on Douyin?

| 3Person Answer

抖音上热门的关键在于抖音算法的内容分发,满足了抖音的算法内容机制,我们就可以轻松快速地把视频运营上热门首页。

1、分别从五个方向入手,抖音视频播放率,抖音视频点赞量,抖音视频评论量,抖音视频转发量,抖音视频涨粉量,满足这五个方面,我们就可以得到抖音的算法流量分发。

2、抖音算法是根据新视频的这五个数据进行核实的,用户上传一个新视频,算法都会分发一定的流量后统计这五个数据,统计结果通过则继续给予流量分发,反之则停止推荐。

3、所以我们就可以通过一些抖音爆粉数据的平台进行刷量操作,购买相应的抖音热门套餐,即可轻松把视频送上热门首页,当然,优质的原创内容才是核心,万丈高楼平地起,好的内容就是一个好的地基。

4、最后来总结一下运营心法,首先对于视频的内容要有明确的定位,也就是用户定位,想要拍摄什么样的内容来吸引哪一些用户,以及要选择一个相对比较广泛的行业,例如搞笑类的,可以模仿别人的内容,还需要拥有一个固定的更新时间。

5、对已经关注的粉丝进行互动,增加粉丝的黏合度,有能力的话可以找一些好看的小哥哥以及小姐姐一起上镜,毕竟现在也是一个看脸的社会,而最核心的价值就是拍摄高质量的视频内容,才能够快速的获得平台推荐流量

二、简介拓展:

1、抖音短视频,是一款音乐创意短视频社交软件,由今日头条孵化,该软件于2016年9月20日上线,是一个面向全年龄的音乐短视频社区平台。用户可以通过这款软件选择歌曲,拍摄音乐短视频,形成自己的作品,会根据用户的爱好,来更新用户喜爱的视频。

2、2019年12月,抖音入选2019中国品牌强国盛典榜样100品牌。 [

截至2019年12月31日,抖音封禁涉嫌刷量作弊的违规抖音账号203万,封禁100万粉丝以上抖音账号293个,封禁10万粉丝以上抖音账号4638个,封禁涉嫌黑产带货抖音账号17089个。

3、2020年1月8日,火山小视频和抖音正式宣布品牌整合升级,火山小视频更名为抖音火山版,并启用全新图标。

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电商相对论

互联网电子商务信息分享,网络事件热点评析解答

The key to Douyin's popularity lies in the content distribution of Douyin's algorithm. If we meet the algorithm content mechanism of Douyin, we can easily and quickly operate the video to the popular homepage.

1. Start from five directions respectively, Douyin video play rate, Douyin video likes, Douyin video comments, Douyin video forwarding, Douyin video fan increase. If these five aspects are met, we can get Douyin's algorithm traffic distribution.

2. The Douyin algorithm is verified based on these five data of the new video. When a user uploads a new video, the algorithm will distribute a certain amount of traffic and then count these five data. If the statistical results are passed, the traffic distribution will continue, otherwise the recommendation will be stopped.

3. Therefore, we can use some Douyin explosive fan data platforms to perform volume operations, purchase the corresponding Douyin popular package, and easily send the video to the popular homepage. Of course, high-quality original content is the core. A tall building starts from the ground, and good content is a good foundation.

4. Finally, let's summarize the operation philosophy. First of all, there should be a clear positioning for the content of the video, that is, user positioning. What kind of content do you want to shoot to attract which users? You should also choose a relatively broad industry, such as funny content, which can imitate other people's content, and you also need to have a fixed update time.

5. Interact with fans who have already followed to increase the stickiness of fans. If you have the ability, you can find some good-looking brothers and sisters to appear on the camera together. After all, this is also a society that values ​​appearance. The core value is to shoot high-quality video content, so that you can quickly obtain platform recommended traffic.

2. Introduction expansion:

1. Douyin short video is a music creative short video social software incubated by Toutiao. The software was launched on September 20, 2016. It is a music short video community platform for all ages. Users can use this software to select songs, shoot music short videos, and form their own works. It will update users' favorite videos according to their hobbies.

2. In December 2019, Douyin was selected as one of the 100 model brands in the 2019 China Brand Power Festival. [

As of December 31, 2019, Douyin has banned 2.03 million Douyin accounts suspected of cheating, 293 Douyin accounts with more than 1 million followers, 4,638 Douyin accounts with more than 100,000 followers, and 17,089 Douyin accounts suspected of black market sales.

3. On January 8, 2020, Huoshan Video and Douyin officially announced the brand integration and upgrade. Huoshan Video was renamed Douyin Volcano Edition and a new icon was used.

电商日记

系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

The operation rules and gameplay of Douyin short videos mainly include the following points:

1. Positioning: clarify your account field, such as funny, food, travel, etc., and continue to publish relevant content according to the positioning to attract the attention of target users.

2. Update frequency: maintain a certain update frequency and publish different types of videos every day so that the platform and users can feel the activity of the account.

3. Grasp the release time: according to the user's viewing habits, choose the appropriate time period for content release. At the same time, keep updating at the same time every day to cultivate the user's viewing habits.

4. Content quality: focus on the quality of video production, including picture quality, shooting skills, editing effects, etc. The Douyin platform has high requirements for high-quality content, so well-made videos are more likely to be recommended and followed.

5. Innovative interaction: through innovative content and interactive methods, attract users to participate in comments, likes, forwarding and other behaviors to increase video exposure.

6. Understand the platform algorithm: Study the recommendation algorithm of the Douyin platform, and reasonably use hot topics, tags and other functions to increase the exposure of videos on the platform.

7. Cooperation and interaction: Cooperate with other Douyin users, Internet celebrities or KOLs to promote each other and expand influence. At the same time, pay attention to industry trends and adjust content strategies in a timely manner.

8. Data analysis: Regularly analyze account data, such as views, likes, comments, etc., to find out the common points of excellent content and optimize content strategies.

9. Paid short videos: According to your own situation, try to open the paid short video function to provide users with more high-quality content and thus obtain more revenue.

10. Maintain continuous innovation: As the market and user needs change, constantly adjust and optimize content strategies to maintain innovation and vitality.

Through the above strategies and gameplay, you can improve the operation effect of Douyin short video accounts, attract more user attention, and thus realize the value of individuals or brands.

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The specific gameplay and rules are as follows: 1. Operational skills Each platform has different attributes. For example, Douyin quickly becomes popular and recommends some attributes: 1. It must be a personal original work. It can be pseudo-original, but it must be processed, such as removing the watermark 2. Ensure the length of the video. The video must be more than 7 seconds and the performance must be complete 3. Shoot as many people as possible 4. Videos related to singing, dancing, skateboarding, painting, sports and fitness are easy to be recommended 5. @Douyin Assistant when posting videos 6. The scene and picture are clear and the light is good.

2. Douyin operation precautions (videos must not include) Smoking, drinking, or items related to cigarettes and alcohol appearing in the video Uncivilized behaviors such as giving the middle finger and swearing in the video, wearing too revealing clothing, nudity, any vulgar, indecent, pornographic and tempting behaviors; knives, guns and other instruments (simulation toys are also counted) involved in the work Political, pornographic, gambling, drug, bloody and violent behaviors Plagiarizing other people's works and impersonating others.

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