Founders

Douyin: Zhang Yiming Kuaishou: Su Hua

Kuaishou CEO Su Hua, graduated from Tsinghua University, worked for Google and Baidu. Partner: Cheng Yixiao, previously worked as a product manager for Renren.

In the summer of 2013, the two were introduced by friends and discussed to co-found Kuaishou.

Kuaishou was born in March 2011. At first, it was an application for making animated pictures, and then after several generations of improvements, it became the current social short video.

Douyin is an APP developed by Toutiao. The developer of Douyin is Beijing Micro Broadcast Vision Technology Co., Ltd., and the founder of the company is Liang Ruobo, the technical director of Toutiao. Douyin short video is an APP for music creative short videos. It was launched in September 2016 and became popular in November, two months after its launch.

Kuaishou is: record the world, record you. Douyin is: record a good life.

Kuaishou can be seen to pay more attention to social interaction and individuals, that is, people and things are more focused. And it adheres to the idea of ​​universal benefit, that is, there will be no particularly powerful KOLs, and the top traffic will not be deliberately supported, but more attention will be paid to each individual, achieving a social phenomenon of a virtual platform. The manifestation is: they will not be able to unite with important heads, but support all users. In terms of content, Kuaishou is more like a society, everyone can participate, participate, and record a strong sense of ordinary life.

While Douyin pays more attention to recording a good life. It pays more attention to content, what kind of content? Interesting, beautiful, creative content, so this is to a large extent the attributes of the platform are different from Kuaishou. Douyin is more like a stage, everyone is beautiful, showing the good side, in the hope of getting everyone's praise. Douyin will configure music, props, etc. to help everyone realize their stage dreams. Its modeling requires it to create a standard for everyone to refer to and imitate. Therefore, Douyin will vigorously support the head in the hope of driving the output of content on the entire platform. So its platform is more appreciated.

Kuaishou adheres to the concept of equal treatment, so its distribution mechanism is decentralized, sinking, and decentralized. Therefore, this makes the traffic of many top users not very high, and supports many mid-level users, so that the platforms can achieve relatively balanced development. Therefore, many people on the platform will spontaneously write: Thank you Kuaishou platform.

Douyin is a centralized distribution mechanism. It will recommend based on algorithms. After extracting excellent content from likes, comments, and reposts after posting, it will be recommended as a priority, so many people will find out why two people's Douyin accounts can be recommended to the same video. This is the characteristic of Toutiao, the characteristic of algorithm recommendation. Therefore, this determines that the top users enjoy more preferential policies to a certain extent, which is also a benefit to the content.

Some people say that Kuaishou is like a living world. Kuaishou is like a stage, and you will only see those who have passed the threshold.

In terms of gender, most of them are women. The difference is that in terms of education, Douyin's education level is slightly higher than Kuaishou's. This explains from another perspective that Douyin has a higher penetration rate than Kuaishou in first- and second-tier cities, while Kuaishou is more popular in third- and fourth-tier cities and below.

Because Douyin is content-based and a product of Toutiao, its information flow advertising accounts for a very large proportion.

Kuaishou and Douyin also have equally strong public domain traffic, and to a large extent, because they pay more attention to social networking, they have a considerable amount of private domain traffic.

Kuaishou has increased the priority of information flow advertising and has also withdrawn from the e-commerce selected good products alliance, so to a large extent, Kuaishou and Douyin have reached the same destination on the road to monetization.

Finally, the situation of the two short video companies moving forward in tandem is still very good. Although some people complain that Kuaishou’s content is uneven and Douyin’s content is dominated by the top few, in fact, this is all determined by operational strategies.

The content of the article comes from the Internet