It is Douyin e-commerce. As a new e-commerce method, interest e-commerce is fundamentally different from traditional shelf e-commerce, which can also be called search e-commerce. Traditional search e-commerce is to have demand and then place an order, while the characteristic of interest e-commerce is that there is no demand. When "browsing" Douyin, you suddenly see a product and become interested in it, and then place an order to buy it.