"Live streaming e-commerce" is a noun phrase, which is composed of the two words "live streaming" and "e-commerce". Live streaming e-commerce refers to a business model that uses live streaming technology to display and sell goods, and attracts consumers to buy through real-time interaction and live streaming content.

This form of e-commerce integrates the traditional e-commerce model into live streaming through live streaming platforms such as Taobao Live and Douyin Live, providing a more intuitive and vivid shopping experience. It has become an emerging trend in the e-commerce industry and has received widespread attention and popularity.