1、星图广告变现
星图平台是抖音专门对接广告资源合作的平台,是抖音博主和广告商之间的中间角色。
当抖音博主粉丝达10W,入驻星图,即可接广告。
2、 商品橱窗变现
粉丝大于1000且发布了10个视频,即可申请开通商品橱窗权限。博主拍视频上橱窗卖货变现。
如果博主有自己的货源和电商店铺(比如淘宝、京东),也可以直接开通抖店卖货变现。
3、直播变现
主要是两种方式,直播打赏,直播带货。
前者需要主播才艺,吸引粉丝打赏;后者考验主播的产品供应能力、渠道议价能力,足够低价才能卖爆货品。
4、 线下实体变现
随着抖音发力本地生活领域,这类变现方式也越来越多,从线上引流至线下实体店铺。
1. Xingtu advertising realization
Xingtu platform is a platform for Douyin to connect with advertising resources and cooperate, and it is the middleman between Douyin bloggers and advertisers.
When Douyin bloggers have more than 100,000 fans and settle in Xingtu, they can accept advertisements.
2. Product showcase realization
If the fans are more than 1,000 and they have published 10 videos, they can apply for the permission to open a product showcase. Bloggers shoot videos and sell goods in the showcase to realize cash.
If the blogger has his own source of goods and e-commerce stores (such as Taobao and JD.com), he can also directly open a Doudian store to sell goods and realize cash.
3. Live broadcast realization
There are mainly two ways, live broadcast rewards and live broadcast with goods.
The former requires the talent of the anchor to attract fans to reward; the latter tests the anchor's product supply ability and channel bargaining power, and only low enough prices can sell hot goods.
4. Offline physical monetization
As Douyin develops its presence in the local life sector, this type of monetization is becoming more and more common, diverting traffic from online to offline physical stores.