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Why is it difficult for new Douyin anchors to rank in the top ten?

| 4Person Answer

这是因为抖音平台对于新主播的曝光度较低,即使有一定的粉丝量也很难在打榜上取得好成绩。具体来讲,新主播一开始在抖音平台的粉丝量相对较少,无法对比已经积累了较高粉丝量的老牌主播,同时,抖音平台的打榜机制是以直播间的礼物数量为标准进行排名,而新主播往往无法吸引到足够多的观众购买礼物。此外,抖音的算法也是根据用户的兴趣点进行推荐,新主播在推荐系统中很难拥有足够的曝光量,也会影响打榜成绩。因此,要想在抖音打榜十,新主播需要通过积极互动、提高粉丝互动率、多尝试不同的直播主题以及利用微信、QQ等社交平台扩大自己的粉丝量,提高在抖音平台的曝光度,从而提高打榜成绩。

Professional answer

L

微电商达人

小微意见领袖创业达人先行者,专注垂直领域电商平台解读。

This is because the Douyin platform has low exposure to new anchors, and even if they have a certain number of fans, it is difficult to achieve good results in the rankings. Specifically, new anchors have relatively few fans on the Douyin platform at the beginning, and cannot compare with the old anchors who have accumulated a large number of fans. At the same time, the ranking mechanism of the Douyin platform is based on the number of gifts in the live broadcast room, and new anchors often cannot attract enough viewers to buy gifts. In addition, Douyin's algorithm also makes recommendations based on user interests. It is difficult for new anchors to have enough exposure in the recommendation system, which will also affect their ranking results. Therefore, in order to rank in the top ten on Douyin, new anchors need to actively interact, increase fan interaction rates, try different live broadcast themes, and use social platforms such as WeChat and QQ to expand their fans, increase their exposure on the Douyin platform, and thus improve their ranking results.

电商老兵

我们唯一且一辈子要做的事,就是告诉你电商这点事

It is difficult for new anchors on Douyin to hit the top ten because Douyin requires a high exposure rate and a large number of fans. As a new anchor, the exposure rate and the number of fans are relatively low, and it is difficult to get enough likes, comments and shares in a short period of time, so it is impossible to get a higher ranking in Douyin's algorithm. In addition, the consumption habits of Douyin users are becoming more and more difficult to predict and control, which affects the promotion effect of new anchors. For new anchors, it is necessary to get close to users on Douyin, understand user needs, strengthen interaction, improve video quality, and accumulate fans. At the same time, it is also necessary to promote and promote on other platforms to increase exposure and influence, and make full preparations for hitting the top ten on Douyin.

电商领航员

职业生涯一体化平台,为您的职场加油助力!

The following 5 methods can improve the winning rate of hitting the top ten:

Do a good job of publicity in advance, inform fans of your own ranking time and goals, and increase fans' sense of participation and expectation.

Choose the right opponent, avoid PK with anchors who are too strong or too weak, and find your own advantages and opportunities.

Reasonably arrange the rhythm of ranking, don't give too many gifts at the beginning, and adjust your strategy in time according to the situation of your opponents and the changes in the rankings.

Increase interaction and fun, don't just focus on giving gifts, pay attention to communicating and interacting with fans, and increase the atmosphere and attractiveness of the live broadcast room.

Thank supporters and opponents. No matter what the result of the ranking is, you must express gratitude and respect to the fans and opponents who support you, reflecting your quality and demeanor.

金婵新电商学堂

『金婵新电商学堂』直播电商行业深耕者,积累大量人脉资源,跟着金婵洞察企业直播本质,每天get一个短视频运营技巧。

The anchor room cannot make it to the top ten, probably because the number of likes is not enough.

The ranking of likes is based on the number of likes. If the number of likes is not enough, it cannot be on the list.

At the same time, the number of likes will also be affected by other factors, such as the quality of live broadcasts, the number of viewers, etc.

Therefore, the anchor needs to improve the number of likes by improving the quality of live broadcasts and attracting more viewers in order to make the list.

In addition, the number of likes on the list may also be affected by the platform algorithm. The anchor can pay attention to the relevant regulations and policies of the platform and follow the platform rules to increase the chance of being on the list.

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