Why do live streamers on Douyin always change their accounts?
有下面几种可能哈：
1、养号，直播被封的可能性也不是没有，如果要长期直播的话，多养一些号对主播来说是非常必要的
2、混脸熟，多个直播见播的话，会有不同的人感觉老是刷到这个主播，感觉好像很火
3、做矩阵，不同号吸粉，然后导入一个大号，把流量汇聚在一起，又都分散开，微信公众号以前就是这个思路运营的。
4、如果是无人直播的话，多开直播间可以实现多品类引流+盈利，就是用不同的品在不同的直播见吸引人进来，能卖出更多产品。收入自然也多了起来。
Professional answer
There are several possibilities:
1. Maintaining accounts. It is possible that live streaming will be blocked. If you want to live stream for a long time, it is very necessary for the anchor to maintain more accounts
2. To make the face familiar. If you broadcast on multiple live streams, different people will feel that they always see this anchor and feel that he is very popular
3. Create a matrix, attract fans with different accounts, and then import a large account to gather traffic together and disperse it. WeChat public accounts used to operate with this idea.
4. If there is no one to broadcast live, opening multiple live broadcast rooms can achieve multi-category drainage + profit, that is, using different products in different live broadcasts to attract people to come in, and sell more products. Naturally, the income will increase.
Because some anchors do not sell goods according to the regulations of the Douyin platform, there are violations, or someone reports and their accounts are blocked, some anchors will find ways to open a small account or change their accounts to continue broadcasting
Because it can attract different fans
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