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Why do the three major operators have to pay Douyin?

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前类、脚本制作费用

对于该项目,使许多抖音,剧本可以说是使整个团队的统帅作用,对在某些角度来看,脚本的效果就如何成功的比较视频直接的影响工作或没有。没有一个具体的想法,一个简单的视频抖动几乎不可能改变流程。只有把它制作成大片,合理的内容和演员的演技才能吸引人们的喜欢、评论和转发,增加账户的权重。因此,抖音代运营商提供,生产工人的成本的比重所占的脚本是巨大的。

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系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

First category, script production costs

For the project that makes many Douyin, the script can be said to be the commander-in-chief of the entire team. From some perspectives, the effect of the script has a direct impact on how successful the video is. Without a specific idea, a simple video shake is almost impossible to change the process. Only by making it into a blockbuster, reasonable content and the acting skills of the actors can attract people's likes, comments and reposts, and increase the weight of the account. Therefore, the script provided by the Douyin operator and the proportion of the cost of the production workers are huge.

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The three major operators pay Douyin because they advertise on Douyin. It goes without saying that the ads that pay on Douyin are those of some big customers. Douyin is now the most popular short video platform in China. The number of users has long exceeded that of WeChat, reaching more than one billion, so it is the largest advertising platform in China. Douyin often has Unicom network cards or Telecom, Star Fan Cards, and Mobile Flower Cards, etc., which are all advertisements on Douyin. The three major operators are the largest customers on Douyin.

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