By CPC:

It is charged by click. At present, the CPC price of Douyin's information flow advertising is 0.2 yuan, that is, when a user clicks on the advertising link placed by the advertiser, the Douyin advertising system will charge the advertiser 0.2 yuan for advertising.

2. By CPM:

The fee is only charged once for every thousand impressions. The price of a CPM of information flow advertising is 4 yuan, that is, the advertiser chooses to charge by exposure. For every thousand times the advertisement is exposed, Douyin charges the advertiser 4 yuan for advertising.

3. By CPT:

That is, advertising is placed at any time period within 24 hours. As long as the user opens the Douyin APP during this period, he can see the advertisement. During this period, no matter how many times the advertisement is displayed, only one fee is charged.

2. What is the charging standard for Douyin's advertising?

1. Splash screen ads

There are three forms: static, dynamic, and video. Static ads are 3 seconds, dynamic ads are 4 seconds, and video ads are 5 seconds. According to the billing method, they can be divided into CPT and CPM. They do not support targeting. CPT starts at 850,000/round/day, and CPM starts at 50 yuan/cpm. The characteristics of this type of advertising are high exposure, high click-through rate, and high traffic overflow.

2. Information flow ads

Information flow ads are divided into single-page ads and native ads. The advertising format is 5s-30s videos, and they do not support targeting. The purchase price is 60 yuan/cpm. The advantage of this method is that it ensures that the expected traffic can be obtained in a certain period of time in the future.